| No. Panggil | : 658.84 LAU e |
|---|---|
| Edisi | : 7th.ed. |
| Pengarang | : Kenneth C. LAUDON , Carol Guercio TRAVER |
| Penerbit | : England : Pearson, 2011 |
| Dimensi | : -, 900, 25 |
| ISBN | : 9780273750840 |
| Topik | : DIRECT MARKETING |
| Sinopsis | : For the undergraduate and graduate e-commerce course in any business discipline. This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues. |
| Jenis Pustaka | : Buku |
